The collection was founded in 2010 by artist and designer Carrie Jardine and retail consultant Lisa Priolo; two Canadians now living in Venice Beach, CA. Both shared an affinity for the subtle palette of nude colors and appreciated the sophistication and complimentary result in wearing these shades. At the time, the two noticed this void in the swimwear market and so CALi DREAMiNG began. 

By using their signature beige shimmer fabric as the core of the brand, they have created the building blocks necessary for customers to seasonally build their own, personalized Cali Dreaming collection. Both their Bathers and Covered collections evoke a "versatility meets simplicity" aesthetic that the brand is dedicated to delivering each season.